Jul 25, 2018
Extricating yourself from the business you built will always be a difficult and complicated process. But for Phil Catron, founder and CEO of NaturaLawn of America, stepping down is a family affair, and an opportunity to let the next generation shine.
Phil’s business, which provides environmentally-friendly natural lawn care solutions, was founded in 1986 after the entrepreneur was fired from the company where he first pitched his idea. Harnessing his background in chemistry and agriculture, Phil created a lucrative lawn care empire which now totals 90 franchises across the U.S. which generate more than $63 million in revenue. And after 30+ years of tireless hard work and innovation, Phil is ready to pass over the reins to his children.
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